It's clear that “Twin Date” and “Pay Day” are times when our spending is likely to increase. Therefore, when it comes to marketplace advertising, I consistently raise the budget allocation during these periods to enhance the potential success our ad could achieve.
By removing poor-performing keywords and items, and raising bids for optimal keywords, this clothing brand's Tokopedia Ads performance has witnessed an elevation of 11% in Return On Advertising Spend (ROAS).
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